About American Beauty

Makeup for women who love America by Sara Gonzales.

About Us

Meet the founder

Sara Gonzales founded American Beauty as a brand for women who not only love America, but who also embrace traditional female values: femininity, grace, elegance, and class.

Sara is a wife, a mother of two young boys, a native Texan, a proud American, a television host, and a makeup addict.

 You can find Sara on BlazeTV every weeknight at 6 pm ET on her program, “The News and Why It Matters,” or you can email her to say hello at sara@americanbeautybysara.com.


Supporting you to look and feel your best

Our mission is to support women to look and feel their best. Explore our range of feel-good cosmetics and active skincare.

Our Values

Made in the USA

Our products are proudly formulated and manufactured in America to the highest standards.

100% Cruelty-Free

Our products are made with love for all. None of our products have been, or ever will be tested on animals.

Paraben Free

We are committed to high-quality cosmetics and skincare that do not sacrifice your health.

Our products are free from parabens - a preservative often used in the beauty industry, linked to a myriad of negative health outcomes.

Clean and Vegan

None of our products use animal derivatives or animals derived by-products. We utilise the highest quality ingredients to ensure our products safe and responsible for customers and the world in which we live.

Certified vegan, cruelty-free beauty

Cruelty-free, certified vegan cosmetics and skincare made with love in America by Sara Gonzales.