Pretty color but super messy applicator. Product has a funky smell. Lip liner is pretty color and foes on creamy bit the liner pen has a useless brush on the end of it. Shipping is horrible. sent several emails and never received a response. I will not be buying from this company again unfortunately. I could have saved time and aggravation and just went to the local Walgreens for the same thing.
So far this is the best lipstick I have ever used.  I will definitely be trying more colors and looking forward to the new lines.
Goes on well, very smooth and not drying so product itself is good. The actual color on lips did not go well with my skin tone and differ a bit from the package and picture. Return policy only accepts defective product so I’m stuck with multiple poor match lip colors.
Color looks beautiful in this picture but is not the same on my lips. Bad color match for me and due to strict return policy of only defective products as accepted returns, I’m stuck with products I can’t wear.
Goes on well, very smooth. My issue is with the color that does not go well with my skin tone and differed from the package and picture. Strict return policy that only accepts defective product leaves me with 3 poorly matched lip colors.
Rich color applies easily, feels nice but the color does not match the picture or packaging color. Color did not match my skin tone well and their return policy does not allow for a full refunds unless the product is defective. Color mismatch does not mean defective so I’m stuck with four poorly matched lip colors. 😕
I originally purchased the set of 4 products that had the anti aging serum in it, and while I loved each of the items in the set, I cannot live any longer without this serum. It is incredible the difference it has made, and almost within just a few days of using it! I couldn’t be happier with my purchase and will be a loyal client forever! Thank you so much!
Full coverage & creamy & long lasting lipstick! Great customer service as well. I will buy this brand again!
Nice! Only improvement I would make would be to be able to tell the color without opening the tube.
Vibrant color and doesn't dry out my lips at all. My husband surprised me with the Firecracker shade of cream lipstick and it's so bold (a *touch* more orange in real life to me than it appears on my screen). Need to reapply when wearing for hours on end (and eating/drinking) but overall good staying power. I'll have to try the liquid matte lipstick next.
I loved opening up my lip gloss! So femmi and fun. The product photographs great! Very pretty all by all itself but GLAMGLAMTHANKYOUMAMM' over top of a matte red. Happy to support a beauty company that doesn't hate me. I tagged you guys in my IG reel. @susiecelek Keep glowing Sara. xoxo -Susie Celek (licensed aesthetician OH and American Actress IMBD)
Love this lipstick! It works like a lip stain and color stays on by itself. If I put a gloss over it, the color then transfers. However, my lips still retain some color. Babe Lincoln is just the right amount of color vibrancy. Sara, please come out with eyeshadow and under eye concealer. So thankful to you that you are presenting us with a conservative, American makeup product! Love all that you do!🥰
Love the lipstick and the matte lip color. Long lasting color and glide on smoothly on my lips. Thank you Sara!
I’ve been looking for a good clear gloss for a while and it’s a plumping gloss….it’s a win win! It looks great and feel great.
The texture is really creamy and smooth. I love how easily it glides on. It really stays on well throughout the day.
Hi American Beauty by Sara! Just wanted to say that I just received my box (my first purchase ever!) of the ultra beauty kit in light shade and the liquid matte lipstick in the "Freedom Fighter" shade and I am SO pleased with the products. I love the names of all your lipstick shades and had such a hard time picking one to try out...but I feel so good and confident wearing this shade for my everyday kind of look, since I try to fight for freedoms everyday! In the past, I've always purchased my makeup at Target...but I am no longer shopping at Target stores because of their recent announcement of selling "gender affirming undergarments". They no longer deserve my money or support, so I was desperately on the hunt for a makeup company that did not stand for tyranny. I love your mission and your products and am so excited to purchase more products in the future! Thank you so much for all you do! God bless!
Hi American Beauty by Sara! Just wanted to say that I just received my box (my first purchase ever!) of the ultra beauty kit in light shade and the liquid matte lipstick in the "Freedom Fighter" shade and I am SO pleased with the products. I love the names of all your lipstick shades and had such a hard time picking one to try out...but I feel so good and confident wearing this shade for my everyday kind of look, since I try to fight for freedoms everyday! In the past, I've always purchased my makeup at Target...but I am no longer shopping at Target stores because of their recent announcement of selling "gender affirming undergarments". They no longer deserve my money or support, so I was desperately on the hunt for a makeup company that did not stand for tyranny. I love your mission and your products and am so excited to purchase more products in the future! Thank you so much for all you do! God bless!
I really love the plumping lip gloss! I wear it over all my matte lip colors & love the shine & the feel of it. It’s even great by itself if I’m not wearing lip color!