About American Beauty
Makeup for women who love America by Sara Gonzales.
Meet the founder
Sara Gonzales founded American Beauty as a brand for women who not only love America, but who also embrace traditional female values: femininity, grace, elegance, and class.
Sara is a wife, a mother of two young boys, a native Texan, a proud American, a television host, and a makeup addict.
You can find Sara on BlazeTV every weeknight at 6 pm ET on her program, “The News and Why It Matters,” or you can email her to say hello at sara@americanbeautybysara.com.
Supporting you to look and feel your best
Our mission is to support women to look and feel their best. Explore our range of feel-good cosmetics and active skincare.
Our Values
Made in the USA
Our products are proudly formulated and manufactured in America to the highest standards.
100% Cruelty-Free
Our products are made with love for all. None of our products have been, or ever will be tested on animals.
Paraben Free
We are committed to high-quality cosmetics and skincare that do not sacrifice your health.
Our products are free from parabens - a preservative often used in the beauty industry, linked to a myriad of negative health outcomes.
Clean and Vegan
None of our products use animal derivatives or animals derived by-products. We utilise the highest quality ingredients to ensure our products safe and responsible for customers and the world in which we live.
Certified vegan, cruelty-free beauty
Cruelty-free, certified vegan cosmetics and skincare made with love in America by Sara Gonzales.
