About American Beauty
Makeup for women who love America by Sara Gonzales.
Meet the founder
Sara Gonzales founded American Beauty as a brand for women who not only love America, but who also embrace traditional female values: femininity, grace, elegance, and class.
Sara is a wife, a mother of two young boys, a native Texan, a proud American, a television host, and a makeup addict.
You can find Sara on BlazeTV every weeknight at 6 pm ET on her program, “The News and Why It Matters,” or you can email her to say hello at firstname.lastname@example.org.
Supporting you to look and feel your best
Our mission is to support women to look and feel their best. Explore our range of feel-good cosmetics and active skincare.
Made in the USA
Our products are proudly formulated and manufactured in America to the highest standards.
Our products are made with love for all. None of our products have been, or ever will be tested on animals.
We are committed to high-quality cosmetics and skincare that do not sacrifice your health.
Our products are free from parabens - a preservative often used in the beauty industry, linked to a myriad of negative health outcomes.
Clean and Vegan
None of our products use animal derivatives or animals derived by-products. We utilise the highest quality ingredients to ensure our products safe and responsible for customers and the world in which we live.
Certified vegan, cruelty-free beauty
Cruelty-free, certified vegan cosmetics and skincare made with love in America by Sara Gonzales.